At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
YOUR ROLE
- Managing laundry business from marketing and commercial perspective.
- Develop, implement marketing activities to achieve business objective
- Responsible for overall laundry brand marketing strategy including, portfolio, NPD, pricing, communication, etc.
- Implement annual marketing plans to ensure business objectives are achieved
- Lead Laundry brands media plan development and digital marketing activities include digital platform and e-commerce
- Regular analysis of business performance and competitive activities and proactively leading the action plans
- Optimize the investment efficiency & effectiveness by continuous ROI review
- Agency management include media, advertising, PR and market research house
- Well manage 0800 hotline, E-mail inquiry to deliver great consumer service level
- Individually Tasks (Time in %)
- Brand management 30%
- Campaign development 25%
- Agency/vendor management 20%
- Cross function communication 15%
- 0800 Hotline service 10%
