Japan, Yokohama, Adhesive Technologies

Digital and E-Commerce Marketing Specialist Japan

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Aligned with Global Digital / e-commerce strategy, develop localized e-commerce / Digital sales/marketing strategies and plans for Japan and lead respective execution.
  • Define, implement, and optimize assortment, content and promotional strategies for E-Commerce business (primarily on Amazon), in close collaboration with sales team.
  • Develop strategy for new E-commerce plat form business and rollout.
  • Optimize E-Commerce product display pages and craft digital marketing tactics that drive brand awareness, traffic, and conversion.
  • Leverage data & analytics to improve the customer experience and ensure KPIs are being met.
  • Work collaboratively with cross-functional teams: Brand marketing, Sales, Customer service, Operations, as well as external agencies to achieve ambitious goals.
  • Execute daily transactions for E-commerce business (primarily on Amazon)


  • 5+ years of e-commerce / digital marketing experiences include BtoB, BtoBtoC and/or DtoC
  • Experience with and sound understanding of path to purchase (consideration, acquisition, conversion, retention), segmentation, digital landscape, owned and paid media.
  • Strong understanding of scheme of digital marketing, e-commerce, and web analytics.
  • Commercial mindset and client-centric mindset.
  • Agile, entrepreneurial, collaborative and metrics-focused.
  • Strong analytical skills and strategic thinking with the ability to execute.
  • Passion for rapidly evolving digital environment with the ability to adapt to meet current needs as well as look to the future to predict trends and develop solutions.
  • Strong interpersonal and relationship-building skills.
  • English at business working level (Speaking / Writing /Listening)
  • Native in Japanese
  • Self-starter

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: req48724
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Smart work
Smart work Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Employee Assistance Program
Employee Assistance Program Tuition support
Tuition support Group life insurance
Group life insurance Pension Plan
Pension Plan Commuting allowance / Work from home allowance
Commuting allowance / Work from home allowance On-site cafeteria (in some locations)