At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
YOUR ROLE
- Have a deep understanding of our brand charters and be stewards of the brands.
- Build consumer awareness, generate trial, increase distribution and drive sales by developing effective and holistic go to market strategies. Participate & steer cross functional team in executing all marketing tactics across the plan.
- Work with Brand team to develop communication campaigns for each brand and work closely with agencies to execute.
- Develop marketing concepts for new item launches to clearly define the end-user insight, the unique product positioning and the reason to believe.
- Support the brand execution across all touchpoints including e-commerce, brand websites, in-store, trade shows etc.
- Build brand presence on shelf by owning the packaging concept development and execution.
- Create consistency in the brands by defining brand and packaging guidelines.
- Create content strategies across brands that are relevant to our target audience, and valuable to our customers, and work with partners to execute in a timely manner.
- Track, measure and report progress on key strategic initiatives outlined by the business.
- Collaborate with internal departments (i.e. graphics, digital) and developing/maintaining relationships with external agencies.
- Develop and confidently present on brand strategies to customers and internal leadership teams.
- Learn about and participate in the company culture by attending meetings, training and development sessions.
- Uphold and promote Henkel’s visions and values